by Kristen A. Jenson, MA.

Good-byes can be bitter sweet, but soon we’ll be taking another leap forward to better serve parents and protect kids against the destructive forces of pornography! And saying bye-bye to PornProof Kids.

Parents protect kids

After much thought, debate, research (which included getting kicked out of invited to leave a public library where we were trying to do a survey), and months of consultation with our graphic artist and branding expert, we’ve decided to change our name AND launch a new website! (Coming in the next few days!)

Please put your hands together and give a warm welcome to….


Don’t you just love this new logo? It’s friendly, but strong. Fresh, but classic. And the symbolic box around Young Minds? That’s the Internal Filter we’re always talking about! The one kids learn to install in their own brain to protect themselves.

Evan MacDonald

Super Graphic Designer Evan MacDonald

Grant Zabriski

Super Website Designer Grant Zabriskie

We’ve got new fonts and colors, too! It’s taken months of work and a lot of talent from our creative genius, Evan MacDonald.

But wait until you see our new website, which has been designed and is being built finished at this very moment by Grant Zabriskie.

We’ve come a long way!

Back in 2012, while I was still writing the book Good Pictures Bad Pictures: Porn-Proofing Today’s Young Kids, I started a blog to help parents inoculate kids against the pandemic of pornography. Being the clever person that I am, I combined the words porn and inoculation and came up with (ta da!) Pornoculation!

I know. It’s a weird name. Clever, but weird.

My cousin, an attorney who gets paid lots of money for her opinion, gave me some free advice:

This is NOT my cousin, but she does have red hair.

This is NOT my cousin, but she does have red hair.

“Kristen, throughout my career I’ve learned that names are important. If a business has a good name, it succeeds. But if not, it fails. And your blog’s name is bad. It’s off-putting. You need to find something else.”

I smiled, thinking about the sixty bucks I’d just spent on 500 Pornoculation business cards.

“What else do you suggest?”

“Hmmm…how about ‘Porn-NO!’ or ‘Edu-porn’…or, well, I don’t know! But NOT Pornoculation! If you’re smart, you’ll listen to me because I’ve got a good track record on being right.”

Humility runs in our family. So, after I picked my ego up off the floor, I gave it some thought.

PornProof Kids is Born

In January 2013, I announced the change to PornProof Kids. Lots of people liked that name better. Many of my fellow porn fighters loved the name because it was so descriptive of what we do.

claudine twitter pic 3However, I found out that many parents didn’t want emails coming to them with “porn” in the name. Some people didn’t want to follow us on Twitter (although we’ve got a growing list of followers thanks to our social media guru Claudine Gallacher), and one even got mad when we tweeted at them. (Yes, that happens on Twitter.)

Then when Evan asked us to consider changing our name (“Leading with a negative is never a good idea”), we got busy making lists. Long, long lists of words. I started hearing Eliza Doolittle (of My Fair Lady) sing “Words, words, words! I’m so sick of words!… Never do I ever want to hear another word! There isn’t one, I haven’t heard!” Yes, Eliza, I know how you feel!

PPK_logo_square_sloganAnd then one day I found myself staring at our PornProof Kids logo. Suddenly, the words in the tagline literally jumped from the screen: Protect Young Minds.

Parents CAN DO It!

So in a few days our new website will be launched as Protect Young Minds™ and our new tagline will be: Practical Tools for Raising PornProof Kids™

Just a word about protect: Our tests showed that parents feel very positively about that word.

However, I’ve heard some folks say, “You can’t protect kids from pornography. They’re going to be exposed–it’s inevitable!”

Yes, that’s true, but let’s think about that. Does protect mean no exposure to threat? When a storm hits, you feel its fury, but you can take steps to protect yourself from danger and harm even with some exposure to the wind and hail. (Unless you’re in Tornado Alley, then you’d better just get yourself into your underground bunker!)

In the same way, kids can be taught to protect their young minds from the porn that swirls all around their physical and digital worlds. They CAN DO it if they’re:

  • Given the right information,
  • Prepared with a plan, and
  • Provided regular encouragement and support along the way.

Kids CAN DO it, and parents CAN, too!

What’s Amazing and Awesome about Protect Young Minds?

Don’t worry. We’ll still have our blog and all of our posts from PornProof Kids. But now we’ve grown up into a full-blown website!

  • Better organization: We’ve organized critical information into three buckets: Prepare & Prevent; Help & Heal, and Share & Speak Up. Each provides access to great introductory information, FREE guides and corresponding blog posts.
  • More videos. I’m setting up a mini-studio in my junk spare room and will try to be more creative in helping families to give porn the boot. I plan to video tape interviews with experts at the conferences we attend (whoever is willing!) and share those with you. And of course, we want to share videos of families getting great results from using our CAN DO Plan and the info from our website and resources.
  • Resources: We’re adding lists of resources, and we’ll be building that list. We want to help our readers find the best that our friends and fellow-fighters are doing in addressing the damaging effects of pornography all over the world.

Your Reward for Reading This Far! A FREE PDF of 10 Conversation Starters

Your support and interest have been incredibly valuable. Actually, without YOU, there wouldn’t be any reason for these weekly blog posts! (Seriously, I am married to this blog–and I love seeing new followers! At this point we send out updates to over 4500 amazing people like you! We’d like to grow that to help more and more kids.)

Since you’ve stuck with me this far, you deserve to be rewarded!

Starting the conversation with kids is only slightly more important than continuing it. To help you do that, here’s a FREE pdf which we created with several other organizations–our last collaborative project as PornProof Kids (sniff, sniff!):

Talk Today, Safe Tomorrow: 10 Ways to Start Conversations about Pornography

This list will help families keep the conversations going about how to protect young minds. Click below to get your FREE copy.

Get Instant Access to Your Free Guide

Talk Today, Safe Tomorrow: 10 Conversation Starters

Click Here
Kristen Jenson
Kristen A. Jenson is the founder of Protect Young Minds and author of Good Pictures Bad Pictures: Porn-Proofing Today's Young Kids. Kristen enjoys speaking, writing and anything else that will help empower kids to reject pornography. Kristen earned a bachelor’s degree in English Literature, and a master’s degree in Organizational Communication. Kristen currently lives with her husband in Washington State, where she enjoys growing a vegetable garden, watching Masterpiece Theater, and taking long walks with friends who tolerate her incessant talking about you know what. Above all else, her husband and three children are her greatest treasures.